THE POSITIONING PLAYBOOK

Master the Art of Positioning: Land High-Value Clients and Get Paid What You Deserve as a Creative

CLIENTS WE’VE WORKED WITH

NIKE.png
SONY.png
AIR BNB.png
META.png
ARTLIST.png
1800.png
FUJIFILM.png
MERCEDES.png
CELCIUS.png
ADOBE.png
converse png white.png
META.png
ARTLIST.png
1800.png
FUJIFILM.png
NIKE.png
MERCEDES.png
CELCIUS.png
ADOBE.png
converse png white.png
SONY.png
AIR BNB.png
NIKE.png
META.png
ARTLIST.png
1800.png
FUJIFILM.png
MERCEDES.png
CELCIUS.png
converse png white.png

why positioning

Positioning is the single most important factor in landing your dream clients and leveling up your creative business. Without clear positioning, you’re just another photographer or videographer in a crowded market - competing on price and struggling to attract high-value clients.

The best creatives don’t just make great work - they know how to position themselves as the only choice for the right clients. If you’re tired of chasing low-budget gigs and want to start attracting high-paying opportunities, mastering your positioning is the key.

WHAT YOU’LL LEARN

Master the Art of Positioning to Attract High-Value Clients

  • How to stop being seen as just another creative and position yourself as the only choice for premium clients.

  • The key differences between generalists vs. specialists and why niching down leads to bigger opportunities.

  • How to craft a Unique Value Proposition (UVP) that makes your brand stand out in a crowded market.

Create a Brand That Works for You (So Clients Come to You)

  • How to develop authority in your niche so dream clients seek you out instead of you chasing them.

  • The frameworks used by top creatives to generate consistent leads and build a reliable income.

  • How to market yourself globally and expand beyond local clients for bigger opportunities.

Build a Profitable Creative Business with the Right Clients

  • How to break free from low-paying gigs and start working with brands that actually value your work.

  • The secret to charging higher rates without losing clients.

  • The biggest positioning mistakes that keep creatives stuck, and how to fix them FAST.

Meet YOUR COACHES

  • Hey, I’m BFIGGY. I’m all about empowering creatives and entrepreneurs to build authentic, profitable businesses while staying true to their vision.

    With 5 years of experience as a Lakers videographer, 2 years as a videographer for the Oregon Ducks, and now working with brands like Facebook, 1800 Tequila, and Nike, I bring hands-on expertise and a unique perspective to the creative industry.

    Through storytelling, transparent insights, and lessons learned from scaling ventures like The 505 Podcast and BlueStripe Studios, I help creatives grow their careers while navigating the challenges of entrepreneurship.

    Focusing on content creation, personal branding, and business strategy, I’m a resource for anyone looking to turn their passion into a thriving, purpose-driven business.

  • Hey! I’m a Los Angeles based Photographer, Videographer, and lifestyle content creator. I’ve been fortunate enough to tour for 2 years with world famous DJ duo Loud Luxury, and work with brands like Adobe, Mercedes, Sony, Fujifilm, and Converse. 

    When I'm not behind the camera, I'm behind the mic on The 505 Podcast, where I love sharing insights about my craft and helping others along their creative journeys. 

    I’m stoked to show you guys how I’ve been able to position myself as a content creator to be able to partner and work with some of the biggest brands in the world.

 FAQs

    • This playbook is for creatives who are tired of competing on price and want to attract high-value clients effortlessly. If you're a photographer, videographer, designer, or content creator struggling to stand out in a crowded market, this guide will show you how to position yourself as the go-to expert in your niche.

      It's for you if:
      - You're stuck working with low-budget clients and want to start landing premium brands.
      - You feel like you’re easily replaced and want to build a reputation that makes clients come to you.
      - You struggle with how to market yourself and need a clear positioning strategy to charge more.
      - You want to stop chasing gigs and build a creative business that works for you.
      - You’re ready to elevate your brand, increase your rates, and attract dream clients.

      If you're ready to stop being seen as just another creative and start getting paid what you're worth, The Positioning Playbook is for you.

    • You’ll get more than just an in-depth PDF download. Kostas and Brayden will personally guide you through every page in an exclusive video breakdown, diving deep into each concept and sharing real-world insights to help you apply it effectively.

    • You'll have lifetime access, so you can revisit the playbook and video breakdown anytime you need to refine your positioning and level up your creative business.

    • Due to the digital nature of this product, all sales are final. If you have any questions before purchasing, feel free to reach out. We're happy to help!