Paid to be you
Build a personal brand that actually makes money
Paid To Be You is a 6-week live cohort designed to turn your personal brand into a real, scalable business.
With our four step proven process - Personal Brand, Content, Offer, Scale - You’ll build a magnetic personal brand, attract the right audience, and craft a winning offer and turn attention into consistent income.
Followers are nice. Building a real business is better.
Together, we’ve generated over $1,000,000 from our personal brands.
Attention has never been more valuable, and most creators don’t realize they already have it.
If you can get someone to stop scrolling and listen to you, that’s the hard part. And if you’re here, you’re already doing that.
The problem isn’t attention. It’s not knowing what to do with it.
Likes don’t pay bills. Views don’t create stability. And platforms don’t reward you for being consistent. They rent your audience from you.
When you have a system to turn attention into trust and trust into a clear offer, everything changes. The same content works harder. The same audience becomes more valuable.
You don’t need more views. You need direction.
And that’s exactly what this workshop is about - turning attention into income, on purpose.
SO, WHAT EXACTLY IS PAID TO BE YOU?
Paid To Be You is your Personal Brand to Income System.
A 6-week live cohort that takes creators from posting content with no clear payoff to building a real, scalable personal brand business - grounded in clarity, intention, and repeatable systems (not trends, hacks, or luck).
You won’t just “grow.” You’ll finally understand what you stand for, who you’re for, and how your brand actually makes money.
You’ll move through four core phases that compound on each other to turn your personal brand into a business
PERSONAL BRAND → CONTENT → OFFER → SCALE
personal brand
You’ll get clear on who you are, what you want to be known for, and the unique perspective you bring - so your audience immediately understands why you matter, what you stand for, and why they should care. Instead of trying to be everything to everyone or mimicking what’s already out there, you’ll define a personal brand that feels aligned, stands out in a crowded space, and gives your content a clear sense of purpose and direction.
offer
Learn how to translate your skills and expertise into an offer that makes sense to your audience. We’ll show you how to validate demand, structure your offer clearly, and communicate its value so people understand what they’re buying - and why it’s worth it.
content creation
Create intentional content that attracts the right audience and builds trust, not just views. You’ll learn how to show up with clarity, develop a repeatable content system, and publish with purpose so every piece of content moves people closer to knowing, trusting, and buying from you.
scale
Figuring out what to sell is one thing. Understanding the systems that actually scale it is the real advantage. In this phase, you’ll learn how to turn content and offers into consistent income by building simple, repeatable systems that take you to $10K/month without relying on guesswork or viral luck.
From 3,000 followers to a real business
MEET COLE
“Before working with Brayden and Kostas, I was posting online but not making any money from content. They helped me figure out what to focus on and how to actually turn my fitness content into a business. That clarity changed everything.”
We helped Cole go from posting workout videos to building a real fitness business, using his content as the engine.
why we made paid to be you
Too many creators are building attention without leverage.
Over the last decade, we’ve spent our careers creating content online and figuring out how to actually monetize personal brands.
We’ve learned the hard way. Leaving thousands on the table by guessing, experimenting, and making mistakes we wish we could’ve avoided.
Between our personal brands, we’ve generated over $1M in revenue, and what became clear is this: talent isn’t the problem, clarity and systems are.
Paid To Be You was created to help creators turn their identity, content, and audience into a real, sustainable business - with intention, alignment, and repeatable systems that last.
It’s the program we wish we had when we were trying to figure it all out.
Meet YOUR COACHES
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Hey, I’m Brayden also known as Bfiggy. I’m the host of The 505 Podcast and the founder of BlueStripe Studios, a social-first production company.
I got into content over a decade ago, long before it was cool or profitable. I started by posting fitness videos on YouTube with no audience, no direction, and no clear path to turning this into real income. For years, I wandered. Bad thumbnails, unclear positioning, and a lot of trial and error trying to find my footing.
Everything changed when I stopped treating content as just creativity and started treating it like a business.
That shift eventually led me courtside with the Los Angeles Lakers, where I spent five years as the team videographer. Incredible experience. But in 2019, I made the decision to walk away from a salary and bet on myself.
No safety net.
What made that possible wasn’t talent alone. It was compounding skills. Content creation, digital marketing, sales, advertising, and systems. I learned how attention turns into opportunity when it’s paired with clarity.
Today, BlueStripe Studios works with brands like Nike Swim, Zillow, Amazon, and 1800 Tequila. The 505 Podcast lives where creativity and business overlap for people trying to build something online.
Sharing my life and work online has opened doors I never could have planned for. It’s taken me around the world, allowed me to build a business on my own terms, and helped me step away from freelance work entirely.
In our Paid To Be You live workshop, Kostas and I are breaking down exactly how we’ve done this using a simple framework: Position → Proof → Path
So you can stop guessing, get clear on what you’re known for, and build a personal brand that actually supports the life you want.
Looking forward to seeing you live!
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Hey, I’m Kostas! I’m the co-host of The 505 Podcast, a creator and personal brand educator
I’ve been creating content for over a decade - both for myself and for brands - but everything changed when I stopped treating content like art alone and started understanding digital marketing, personal branding, and selling online. Learning how to position myself, create content with intention, and build systems around my brand is what allowed me to step away from freelance work and literally get paid to be me.
That shift led to real opportunities. Not from luck or going viral, but from clarity and strategy. Over the years, it’s taken me from touring for two years with Loud Luxury to partnering with brands like Adobe, Mercedes, Sony, Fujifilm, and Converse. In 2025, I fully quit freelance videography and turned my personal brand and The 505 Podcast into my full-time job.
None of this happened by accident. It came from understanding how attention turns into trust, and how trust turns into monetization.
I’m excited to dive into the world of personal branding and monetizing online in our 2-hour live Paid To Be You workshop, where we’ll walk through Position → Proof → Path to help you clarify what you’re known for, create trust-building content that actually converts, and map a realistic path to turning your attention into income.
we have a free gift for you
If you didn’t know, we have a podcast dedicated to helping creators level up their personal brands and learn how to monetize their content.
Check out our recent episode “Give Us 59 Minutes, We'll Help You Make Your First $10K as a Creator”
FAQs
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Paid To Be You is for creators and entrepreneurs who want to build a business around their unique perspective, lived experience, and way of thinking. It’s for those who are ready to turn their content into real income and use their voice to make a meaningful impact on others.
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12 Live Calls with BFIGGY and Kostas
6 Week Intensive Program
Templates, Live Workshops, Homework Assignments
Access to Recordings of calls for Life
Private Community Page to ask questions and network with other creative professionals
Weekly Q&A sessions
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There will be two calls a week, both at 10 am PST. Each call will be 60 to 90 minutes long. All calls are also recorded and uploaded into our private community for members to rewatch.
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Yes! All calls are recorded and available for lifetime access in our private community. You can watch them at your convenience and stay engaged with the program.
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Paid To Be You is structured as a group coaching program. While we don’t offer individual coaching within the program, our live Q&A sessions and private community page allow you to ask specific questions and get tailored advice.
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Most people make money by teaching others how to make money. They build personal brands by coaching on personal branding.
We didn’t do that.
We made over a million dollars with our personal brands without teaching people how to build theirs. We built audiences, launched offers, and created real revenue by sharing our stories, values, and perspectives in ways that genuinely connected with people.
Paid To Be You is built on that foundation. It’s not theory. It’s a proven, grounded path for creators and entrepreneurs who want to turn their content into income and their ideas into real impact, without having to become a coach or sell some version of “how to grow online.”
This is about building something original, sustainable, and aligned - around who you are and what you actually care about.
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You'll retain access to all recordings, templates, and resources provided during the program. The private community remains active, allowing you to continue networking, asking questions, and receiving support from fellow members.
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We stand behind the quality of our program. If you've attended all scheduled calls, completed all assigned homework, and still feel Paid To Be You hasn't met your expectations, we offer a 100% money-back guarantee. Your satisfaction and success are our priorities.